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Creative Direction, Project Management, SEO, UX, Visual Design
RNL is growing fast but is a relatively new home builder to the Bryan/College Station area. This site is version three that my team has developed. A mobile-first approach, the site is flexible to grow as RNL adds more communities, floor plans, and content.
We have also created an ebook, print ads, indoor and outdoor signage, and vehicle wraps.
Credit:
DiAnne Olson - SEO, Writing
Patrick Heinrich - Web Development
Tools Used:
Illustrator, Photoshop, Sketch, Zeplin, InVision
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Logo Design, Photography, Project Management, Responsive Design, End-to-End UI/UX, Visual Design
Credit:
Patrick Heinrich - Web Development
Northgate Juice Joint blends-up tasty local fruits and veggies with a passion for serving only the healthiest products. The owner was in need of a site that allowed her to update the menu with product shots and nutritional information as needed.
We took a mobile-first approach for a responsive design with an inventive navigation feature allowing visitors to toggle between menu view and grid view. Users can also tab between product shot and nutritional info for each menu item.
The Challenge
The high-level goals:
1. Build an online brand identity that separates NJJ from the national brand juice and smoothie bars. Promote a locally sourced and healthier approach.
2. Create a website that encourages students to order ahead while paying at pickup. Allow users the option to quickly scan the menu or view more detailed descriptions, product photos, and nutritional information.
My Role
Brand Development, UX and UI, photography, and Visual Design. I received constructive feedback from customers, the developer, and the student employees in order to improve and obtain other perspectives about the project.
Mains Task
1. Research & Ideation
2. Planning and Scope
3. Brand Development
4. User Interface & Experience
5. Visual Design
Tools Used
Illustrator, Photoshop, Adobe XD, InVision
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Illustration, Responsive Design, Strategy, UX, Visual Design
Going solar can be a significant investment for some homeowners. The "Welcome to Solar" campaign invites prospects to explore: how solar power works, benefits of SunPower solar, financing options, and more. A new landing page is added to the microsite with the email cadence.
The illustrations were developed as part of the content exploration process. The kiosk was concepted and designed separately from the welcome campaign.
Credits:
Mark Ray - ECD
Rob Miller - Writer
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Site Architecture, Site Design
As one of the first licensed distilleries in Texas, Asar Distillery situated its hand-hammered copper pot still, named Betty, near San Antonio. Launching the high-quilty American wheat vodka required a web presence to match.
The site allowed users to locate bars serving Cinco, find Cinco events, or view and listen to The Five Star Vodka’s tv and radio spots. One of the goals was to educate vodka lovers and to make shareable the innovative Cincology recipes put together by top mixologists. All this while maintaining the high standard set by the brand’s voice.
Credits: Steve Dean, Jose Canales, Curiosity Shoppe, Carlton Wade
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Who makes the world’s greatest hamburger? YOU DO! Fuddruckers is world famous for its fresh-ground patties and homemade buns. Of course, they’re also known for their burger toppings bar. Pile it on and build your burger just the way you like.
Projects included: Website, food photography, instore promotions, viral campaigns, holiday campaign, gift card promotions, and a web-based automated franchise advertising engine...just to name a few.
Agency: fosforus
Credits: Eric Sutherland, David McKnight, Rawley Speed
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Art Direction
The King of Tex-Mex is expanding. What was a unique Austin favorite, can now be found even further east than Graceland. The theme at Chuy’s is, there is no theme, each restaurant has its own funky style. One thing they all do have in common is celebrating Elvis’ birthday and Chuy’s annual Green Chile Festival.
One of the main goals of any Chuy’s project is to communicate with a light-hearted tone while maintaining an authentic, yet unconventional and funky visual style.
Agency: fosforus
Credits: Eric Sutherland, David McKnight, Rawley Speed, Carlton Wade
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Viral Marketing
The idea for this viral campaign was brewed up well before the craft beer craze hit Texas. While the inverted six-pack is a clever and playful way to covey cow utters, it was important that the design lack refinement and maintain a little naiveté and charm.
Check out a few screenshots from the "mom and pop" website below. Great copy for a fun project that's still getting laughs years later.
Agency: fosforus
Credits: Chris Maher, Eric Sutherland, David McKnight
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