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Strategy, UX, Visual Design, Illustration
Credits:
Mark Ray - ECD
Rob Miller - Writer
Going solar can be a significant investment for homeowners. The "Welcome to Solar" campaign invited prospects to explore how solar power works, the benefits of SunPower solar, financing options, and more.
Approach
Working as part of SunPower's internal brand team, I served as a point of contact with their marketing team—consulting on brand strategy and visual communications while leading creative execution across multiple projects. For this campaign, the microsite grew with the email cadence: new landing pages were added as each email went out, guiding prospects deeper into the solar journey. Custom illustrations brought technical concepts to life.
The work gave SunPower a clear, welcoming entry point for homeowners considering solar—and demonstrated the value of close collaboration between brand and marketing.
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Visual Identity, Photography, Project Management, UI/UX, Visual Design
Credit: Patrick Heinrich - Web Development
Northgate Juice Joint needed a visual identity and website that separated it from national smoothie chains. Without a budget for online ordering, the owner wanted the site to encourage customers to call ahead to skip the line, while keeping it easy to update the site content herself as menu items changed.
Approach
I handled the visual identity, UI/UX, and photography. The process included customer interviews, sketches, wireframing, and prototyping.
I handled the visual identity, UI/UX, photography, and project management—coordinating between customers, the owner, and the developer. The process included customer interviews, sketching, wireframing, and prototyping.
The site takes a mobile-first approach with flexible navigation: users toggle between list and grid views, then tab between product shots and nutritional details. Simple, functional, and built for students ordering on their phones.
The work gave a local juice bar a distinct look and a practical tool for running their business.
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Who makes the World's Greatest Hamburger®?
Fuddruckers and you.
At Fuddruckers, the World's Greatest Hamburger® starts in the kitchen and finishes at the toppings bar. Fresh ingredients and endless customization put customers in control.
Our work championed that spirit across key touchpoints: food photography, viral campaigns, in-store promotions, and a franchise advertising engine that scaled local marketing nationwide.
The work? As customizable as the burgers.
Agency: fosforus
Credits: Eric Sutherland, David McKnight, Rawley Speed
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Art Direction
The King of Tex-Mex is expanding. What started as a unique Austin favorite can now be found even farther east than Graceland. The theme at Chuy’s is—there is no theme. Each restaurant has its own funky style. What they all share is celebrating Elvis’ birthday and Chuy’s annual Green Chile Festival.
The work celebrates Chuy's irreverent spirit—colorful, quirky, and authentically Tex-Mex. No corporate cookie-cutter here.
Agency: fosforus
Credits: Eric Sutherland, David McKnight, Rawley Speed, Carlton Wade
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Package Design
From living mulch to worm castings, The EarthSweet brand was built from the ground up by the team at fosforus.
The leaf logo shape is used to create a floral graphic that is color-coded for each product. The result is a clean bright package design that stands out in a crowded marketplace. And yes, with a name like EarthSweet, the bags are biodegradable.
Agency: fosforus
Credit: Chris Maher, Eric Sutherland
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Creative Direction, Project Management, SEO, UX, Visual Design
RNL is growing fast but is a relatively new home builder to the Bryan/College Station area. This site is version three that my team has developed. A mobile-first approach, the site is flexible to grow as RNL adds more communities, floor plans, and content.
We have also created an ebook, print ads, indoor and outdoor signage, and vehicle wraps.
Credit:
DiAnne Olson - SEO, Writing
Patrick Heinrich - Web Development
Tools Used:
Illustrator, Photoshop, Sketch, Zeplin, InVision
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Site Architecture, Site Design
As one of the first licensed distilleries in Texas, Asar Distillery situated its hand-hammered copper pot still, named Betty, near San Antonio. Launching the high-quilty American wheat vodka required a web presence to match.
The site allowed users to locate bars serving Cinco, find Cinco events, or view and listen to The Five Star Vodka’s tv and radio spots. One of the goals was to educate vodka lovers and to make shareable the innovative Cincology recipes put together by top mixologists. All this while maintaining the high standard set by the brand’s voice.
Credits: Steve Dean, Jose Canales, Curiosity Shoppe, Carlton Wade
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Viral Marketing
The idea for this viral campaign was brewed up well before the craft beer craze hit Texas. While the inverted six-pack was a clever and playful way to convey cow udders, it was important that the design lacked refinement and embraced a deliberately homespun aesthetic.
Check out a few screenshots from the "mom-and-pop" website below—great copy for a fun project that is still getting laughs.
Agency: fosforus
Credits: Chris Maher, Eric Sutherland, David McKnight
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