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Viral Marketing

The idea for this viral campaign was brewed up well before the craft beer craze hit Texas. While the inverted six-pack was a clever and playful way to convey cow udders, it was important that the design lacked refinement and embraced a deliberately homespun aesthetic.

Check out a few screenshots from the "mom-and-pop" website below—great copy for a fun project that is still getting laughs.

Agency: fosforus

Credits: Chris Maher, Eric Sutherland, David McKnight