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Viral Marketing

The idea for this viral campaign was brewed up well before the craft beer craze hit Texas. While the inverted six-pack is a clever and playful way to covey cow utters, it was important that the design lack refinement and maintain a little naiveté and charm.

Check out a few screenshots from the "mom and pop" website below. Great copy for a fun project that's still getting laughs years later.

Agency: fosforus

Credits: Chris Maher, Eric Sutherland, David McKnight