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Visual Identity, Photography, Project Management, UI/UX, Visual Design
Credit: Patrick Heinrich - Web Development

Northgate Juice Joint needed a visual identity and website that separated it from national smoothie chains. Without a budget for online ordering, the owner wanted the site to encourage customers to call ahead to skip the line, while keeping it easy to update the site content herself as menu items changed.

Approach

I handled the visual identity, UI/UX, and photography. The process included customer interviews, sketches, wireframing, and prototyping.

I handled the visual identity, UI/UX, photography, and project management—coordinating between customers, the owner, and the developer. The process included customer interviews, sketching, wireframing, and prototyping.

The site takes a mobile-first approach with flexible navigation: users toggle between list and grid views, then tab between product shots and nutritional details. Simple, functional, and built for students ordering on their phones.

The work gave a local juice bar a distinct look and a practical tool for running their business.