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Strategy, UX, Visual Design, Illustration
Credits:
Mark Ray - ECD
Rob Miller - Writer

Going solar can be a significant investment for homeowners. The "Welcome to Solar" campaign invited prospects to explore how solar power works, the benefits of SunPower solar, financing options, and more.

Approach

Working as part of SunPower's internal brand team, I served as a point of contact with their marketing team—consulting on brand strategy and visual communications while leading creative execution across multiple projects. For this campaign, the microsite grew with the email cadence: new landing pages were added as each email went out, guiding prospects deeper into the solar journey. Custom illustrations brought technical concepts to life.

The work gave SunPower a clear, welcoming entry point for homeowners considering solar—and demonstrated the value of close collaboration between brand and marketing.